![](https://cdn.myportfolio.com/f86b88b8-dc0d-488a-824f-eb2cd80ce7a3/26dfa7ad-f864-4114-802f-44fedb7427d2_rw_1920.jpg?h=e094e4384adaae86faaebb430c4a00be)
Adobe Photoshop® / Instagram Takeover
I was hired by Adobe Photoshop's social media team to do one of their artist IG takeover for a day. They wanted me to do something within my style of sneaker photo composites under the theme of EARTH, so a nature landscape disrupted by a giant sneaker was the obvious choice. I was having trouble deciding what sneaker to feature in the scene and then I remember there is ONE famous sneaker synonym with AIR. In my sneakerhead mind, AIR is a fundamental part of nature and allows life on Earth so this specific shoe fits the bill perfectly. And since I happen to have it, even better!
The takeover
The Instagram takeover involved both me and Photoshop posting the artwork on our respective profiles but I also had to develop IG stories for both profiles. For @photoshop I created a series that is popular for their content. One of those "TAP-TO-EDIT" series of stories where the composite is being built with each story as I explain what I was doing. For my profile I created a series of TIPS so people can improve their photo composites.
The photo composite process
As you could expect from a project done for Adobe, all the stock photography used was sourced from Adobe Stock®. I had a pretty clear vision for what I wanted so finding the right assets was very easy. Once a found the right background picture, the rest of the assets will help fill it.
![](https://cdn.myportfolio.com/f86b88b8-dc0d-488a-824f-eb2cd80ce7a3/8cd8b0f1-3ea8-4529-b9ab-5f772fb80e80_rw_1920.jpg?h=d4d981c6cf56f58631232c459965064c)
The product shot
Since our main subject can't be found as stock photography, specially not in the right perspective and with the right lighting I had to take my own product shot. Luckily for me this is pretty much what I do in my regular commercial work so I was excited to do it.
![](https://cdn.myportfolio.com/f86b88b8-dc0d-488a-824f-eb2cd80ce7a3/f9108035-db49-4dbc-8a64-f04e1d9c1eae_rw_1920.jpeg?h=5552778d7dfc994ba1f7dd1bae667bad)
The lighting setup is pretty straight forward: ONE key light and TWO fill light with different modifiers. I wanted the scene to look like the stock photo of the mountains in the end but that means I need to push the main background photo of the forest a little bit because it is a little underexposed. This is why I shot the sneaker a little underexposed as well. This will allow me to bring everything up in terms of brightness and saturation.
I pretty much always shoot a little underexposed than necessary so the information is there and I can bring it back up if I need to when developing the RAW file. After I developed the RAW file I retouched it a little bit and erased all visible branding from the product. Since this an artwork for another brand that is not the one on the shoe I was required to do so.
The photo composite process was simple yet not easy. Once I had all the elements it was just a matter of putting everything together. I obvious did all the work using Adobe Photoshop® but not the Beta version with Generative Fill and the Remove Tool. I worked on this project about a month before the public release.
![](https://cdn.myportfolio.com/f86b88b8-dc0d-488a-824f-eb2cd80ce7a3/e4ea887b-95a4-474a-b26f-c8b12ad84841_rw_1920.jpg?h=ccd4878034a3dcbb7d77268166069194)
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I'm sure you will find something you like.
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